目的 研究并制定在药品零差率政策下医药批发企业的发展战略。方法 采用文献研究的方法,结合几年来药品零差率试点的实践,对医药批发企业进行战略匹配分析,提出其适应当前药品零差率政策的发展战略。结果 药品零差率是公立医院改革的重要举措,给药品批发企业带来机遇,同时也带来挑战。结论 药品批发企业除不断创新,调整、完善自身服务外,必须顺应市场的变化,加速联合、重组的步伐,做大、做强以谋求更大的发展。
关键词
药品零差率 /
医药批发企业 /
发展战略 /
影响
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中图分类号：
R956
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参考文献
[1] The CPC Central Committee and State Council about the opinions of the deepening medical and health system reform [DB/OL]. CFDA, [2009-04-06].http://www.sda.gov.cn/WS01/CL0611/41193.html.[2] Beijing Public Hospital Reform Pilot Program[DB/OL]. BMAH,[2012-09-03]. http://www.bjah.gov.cn/ygzc/201211/t201211 05_55400.htm.[3] MICHAEL AH, DUANEIREAND R, ROBERT EH.StrategicManagement: Competitiveness and globalization (concept)[M]. 6th ed. Beijing:China Machine Press, 2005.[4] DAVID I .Make your business grow take a strategic approach [M] 3th ed. Dalian:Dongbei University of Finance&economics Press,2013.[5] DONG SH Y. The trend of the development of the medicine circulation enterprises and strategy[J]. Business(商),2013,(4):54.[6] JIANGY.Chinese medicine enterprise development strategy research[J]. China High Tec Enterpr(中国高新技术企业),2011,(9):3-5.
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